Jun Takahashi's UNDERCOVER Collab Celebrates Running
The article was published on ONE37 PM on September 26, 2019. You can read the story in its original format here.
The running world is no longer ignored by high fashion, and Undercover’s Jun Takahashi is bringing an unorthodox approach to the once-forgotten category. If you aren’t familiar with Takahashi and his brand, listen up.
Within the last decade, Takahashi has been dubbed as one of the most important fashion leaders. His Japanese-based brand—first inspired by punk, leather patches, and ripped tees—has continually reimagined what running is and what it should be in the future. Called Gyakusou, the Nike collaboration capsules, molded by the hands and brain of Takahashi, have delivered a mixture of special details and quality performance technology.
The upcoming collection, releasing on September 26, features the Nike Zoom Pegasus 36 Trail in two new colorways, per Takahashi’s influence. The apparel and shoes are designed for the Gyakusou International Running Association (GIRA) as they strive to build community through the sport. From a zipped hooded jacket to training tops, the apparel offers a multitude of pieces to complement any runner’s performance and style.
The Nike Zoom Air Pegasus 36 Trail is one of Nike's newest silhouettes. The shoe’s traction pad can withstand any terrain. As a member of the Pegasus family, the sneaker comes from a long history of prioritizing comfort and performance. The Pegasus 36 Trail features a water-repellent coating on the mesh upper so that the shoe can weather all conditions.
Across the collection, Takahashi features a rose with thorns to illustrate the beauty and struggle found through running. Any runner can relate, not just the GIRA. Takahashi has always been poetic in his designs, and this upcoming collection is yet another well-written chapter.
